Newsletters that actually do something.

Most newsletters are content for content's sake. The good ones are sales channels, recruiting channels, or distribution moats. I build the second kind.

What I do

• Concept, positioning, and naming for a newsletter that earns its slot in the inbox.
• Beehiiv setup, deliverability, and the boring infrastructure that decides whether anyone reads it.
• Ghostwriting in your voice, weekly, until the operator inside your company can take it over.
• Audit and rehab on newsletters that have stalled out.

Who this is for

Founders, consultants, and operators who have something real to say and zero appetite for becoming a content team. If your goal is reach for reach's sake, we are not a fit.

How it works

We start with a 30 minute call. If there is a real engagement, I write a one page scope with a fixed price and a finish line. If there is not, we both get our afternoon back.